IVE Data-Driven Communications

Data
Enrichment

It’s no longer enough knowing who your customer is. Now,
knowing when, where and how to connect with them is vital.


Data Enrichment

We capture all customer interactions and link this wealth of data back to each individual. This enriches our understanding of each customer’s behaviour.

Whether the communication is delivered via email, SMS, personalised video or other engagement, we know what the customer has opened, on what device, their dwell time, and what they do next—on every digital interaction. Through this improved understanding of customer behaviour, we can unlock the full potential of our clients’ marketing platforms and drive a competitive advantage.